Introduction to florence
Florence provides temporary staffing in healthcare settings. Their product connects care professionals to healthcare shifts instead of using call centres like most traditional agencies.
The problem
- Post pandemic, the government and NHS introduced a new healthcare staffing strategy: To increase recruitment of permanent staff and reduce the spend on temporary staff
- The Florence product is specifically designed for providing temporary staffing in healthcare, presenting a huge risk for the business
The business objective: How can Florence adapt it’s offering to survive in a sector that uses less temporary staff
Discovery and understanding
- Care homes are already heavily embedded in the staffing software they use for their own permanent staff
- A pain point they have is managing overtime shifts with their own staff
- This plays into the new strategy of encouraging permanent staff to pick up the extra shifts
- Care homes post the shift out in the same way they would for any staff
- Would need to have an order perm, bank, marketplace
- Hypothesis - if we can encourage the care home to post using florence, it should increase marketplace shifts for when perm staff can’t get it? Check this doesn’t clash with previous point
Solving the problem
- User flow? picture of rota on wall
- Onboarding client workers
- Management of staff
- Posting summary page